If your brand were a character in a story, what would its defining traits be?

Asking questions, good questions is essential for brands to create compelling storytelling that resonates with their audience, build emotional connections, and drive brand loyalty and advocacy.

Here’s a follow-up to the first one.

How do those defining traits align with the values and goals of your brand?

By leveraging the power of good questions, brands can craft authentic and engaging narratives that leave a lasting impression on their audience

What emotions do you want people to feel when they interact with your brand?

Here are a few more good questions

If your brand’s journey were a book, which chapter would you say you are currently in?

If your brand were to star in a movie, what genre would it be, and who would play the lead role?

Can you recall a moment when a customer’s testimonial or experience surprised or moved you?

If your brand were to hostan unconventional event or experience, what would it be?

What stories or narratives from outside your industry inspire your brand’s approach?

If your brand were to star in a movie, what genre would it be, and who would play the lead role?

Hello

I'm Efe Mike-Ifeta, a branding storyteller who believes that asking good questions is the key to crafting compelling narratives. With expertise in weaving captivating stories that resonate with audiences, I leverage the power of strategic questioning to uncover insights, clarify brand identity, and build emotional connections. Through creative vision and design prowess, I bring brands to life across various mediums, driving engagement and inspiring action. Whether collaborating with brands, artists, or organizations, I'm committed to crafting narratives that leave a lasting impression and drive brand success.

Stories I have told through branding